IHAP TA Center
Review of the importance of social marketing as related to recruitment, understand the seven (7) Cs of effective communication, and become familiar with at least three promotion considerations in a recruitment strategy.
Key takeaways of effective promotion strategies:
- Tap into existing relationships: Internal and external partnerships can present opportunities to expand your reach. Encourage existing members, especially those who consistently champion the group, to bring a friend or guest to the meeting. Consider partnering with a local community-based organization to increase community awareness and event engagement.
- This applies to creating social media content as well. Spotlighting existing partner communication or information is useful for jurisdictions who are limited in what they can create and minimizes duplication.
- Embrace the QR code: QR codes are convenient ways to facilitate event RSVPs, share resources, collect contact information, and simplify registration.
- Diversify recruitment channels: Disseminating information through a range of communication platforms strengthens outreach and engagement. Successful strategies include word of mouth, health fairs, social media influencers, and local media firms.
The Community Engagement Learning Series is a three part learning series focused on peer-to-peer sharing on recruitment, retention, and sustained community engagement in jurisdictional HIV prevention and care planning bodies.
Browse for More
Source
Topic Areas
Resource Type