This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns.
Surveys for clients can be administered in clinic/agency settings to determine if the campaign influenced clients to seek care at the agency/clinic.
Through our work with EHE jurisdictions on monitoring and evaluation of social media/media (SMM) campaigns, TAP-in developed some initial guidance and tools that can serve as a starting point for E
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channel
Below are useful links to help determine the metrics of various platforms.
These campaign examples showcase different media campaigns.