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Marketing Strategies for Sustainable Client Recruitment and HIV Services

Event Date: Thursday, October 31, 2019 - 2:30pm to 4:00pm EDT

Event Type: Training/Technical Assistance Event, Webinar / Teleconference

Primary Care Development Corporation (PCDC)

In this webinar for Ryan White providers, learn marketing skills that support long-term success and viability of AIDS Service Organizations (ASOs) and Community Based Organizations (CBOs) and their missions.

Experts in HIV service delivery, health promotion, and infrastructure development will share lessons learned, outreach strategies, and ways to improve recruitment and retention of clients. Throughout the webinar, attendees will be invited to submit questions, which will be collaboratively answered through each panelist’s lens of expertise.


  • Kristin Potterbusch, MPH, Program Director, National TA & Training Center for Ryan White Sustainable Strategies, Primary Care Development Corporation (PCDC)


  • Oscar Marquez, Senior Project Manager, High Impact Prevention (HIP) in Health Care, PCDC
  • Jack Marsh, Outreach Specialist, Association for the Advancement of Mexican Americans
  • Rachel Goodell, Health & Wellness Marketing Associate, Smith & Associate

This webinar is hosted by the HRSA-funded the Primary Care Development Corporation’s (PCDC) HRSA-funded Sustainable Strategies for Ryan White HIV/AIDS Program (RWHAP) Community Organizations.

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