This session covers types of marketing materials for recruitment and engagement as well as types of marketing channels, platforms and special considerations. It also highlights how to get buy-in from your partners and participants.
Presenters
Sarah Cook-Raymond, MA
Sonya Khan, MPH, MS
This is the first in a three-session webinar series covering the lifecycle of marketing and promoting an intervention, from intervention recruitment through dissemination of results. The series shares the latest methods and strategies to create and disseminate implementation tools and resources to support the uptake and replication of innovative HIV interventions like yours, by other organizations.