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How to Market Your HIV Program's Services to Insurance Plans: Putting Your Best Foot Forward

February 25, 2016

CRE TA Center

Review of how agencies can market their services to health insurers.

Medicaid managed care organizations and commercial health insurers are rapidly adopting innovative strategies to address the care management and social support needs of HIV positive and other beneficiaries. In many states, new opportunities are emerging for community-based organizations and clinical providers offering medical case management and support services.


  • Basics of marketing to health insurers
  • How to develop a marketing plan
  • Strategies for getting that first meeting with insurers
  • How to make a compelling pitch

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