Cleveland/Cuyahoga: love leads here.

TargetHIV

Ohio's Cleveland/Cuyahoga County Board of Health has developed a social media campaign and website to tackle stigma and other obstacles to uptake of HIV prevention and care services.

Titled love leads here, the website portal bridges the prevention/care continuum with messaging and resources on PrEP and U=U, presenting a "status-neutral" message. The love leads here home page provides are portal to You're Welcome (covering PrEP and U=U) and parallel sections with more in-depth information in I Take PrEP and Undetectable = Untransmittable.  

All segments of the site present background reading, an impressive and consumer-friendly list of services within the jurisdiction (and select national resources), and social media tools.

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Sources
TargetHIV
Topic Areas
Ending the HIV Epidemic Initiative, Prevention, HIV Testing & Diagnosis, Antiretroviral Treatment, Achieving Viral Suppression, Key Populations, Aging, Black/African American, Cultural Competency, Hispanic/Latino, Adolescents & Youth, MSM - Men who have Sex with Men, Transgender People, Women, Medical & Support Services, Adherence, Sexually Transmitted Infections, People with HIV & Community Involvement, Ryan White HIV/AIDS Program & Parts, Part A - Hard Hit Urban Areas, Part A - Planning Councils
Audiences
Quality Leads, Administrators, Directors, and Managers, People with HIV and Community, Data Managers, Clinicians, Fiscal Managers, HRSA HIV/AIDS Bureau, Planning Councils and Planning Bodies, Oral Health Professionals, Case Managers

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