Cleveland/Cuyahoga: love leads here.

TargetHIV

Ohio's Cleveland/Cuyahoga County Board of Health has developed a social media campaign and website to tackle stigma and other obstacles to uptake of HIV prevention and care services.

Titled love leads here, the website portal bridges the prevention/care continuum with messaging and resources on PrEP and U=U, presenting a "status-neutral" message. The love leads here home page provides are portal to You're Welcome (covering PrEP and U=U) and parallel sections with more in-depth information in I Take PrEP and Undetectable = Untransmittable.  

All segments of the site present background reading, an impressive and consumer-friendly list of services within the jurisdiction (and select national resources), and social media tools.

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