Eye Catching: Developing Resources for Key Audiences

Get ready to revolutionize your marketing and design efforts. Explore the role of marketing and design in promoting and disseminating public health information with help from HRSA Ryan White HIV/AIDS Program (RWHAP) Special Projects of National Significance (SPNS) Integrating HIV Innovative Practices (IHIP).

Sarah Cook-Raymond, President & CEO of Impact Marketing + Communications, shared knowledge and practical tips to enable you to enhance your marketing and design strategies. She reviewed the spectrum of recruitment resources that can be developed for specific audiences, uses, and intervention needs. You’ll gain a comprehensive understanding of how to meet audience needs and utilize key information to develop effective resources.

With expert insights and tools to fuel the development of impactful intervention resources that truly resonate, you can make a meaningful difference in your outreach efforts.

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