SPNS Social Media Initiative Demonstration Site Resources

Resources from ten demonstration sites that participated in Use of Social Media to Improve Engagement, Retention, and Health Outcomes along the HIV Care Continuum, a HRSA HIV/AIDS Bureau Special Projects of National Significance (SPNS) Program initiative (2015-2019). This initiative focused on use of social media to engage hard-to-reach youth and young adults (aged 13-34) with HIV in primary care and supportive services. 

Replicating the Interventions

Some sites developed interventions that are ready to adopt and implement (e.g., Positive Peers, YGetIt, Text-Me Girl). Others provide ideas for replication, with resources and lessons learned for teams developing their own interventions. The following summaries include monographs and implementation manuals for use in replicating these programs. Some apps are available for download and use. Websites and contact persons can provide specifics on available formats (IOS, Android), audiences, features, and any tailoring that would be necessary.

Evaluation and Technical Assistance Center (ETAC)

The University of California at Los Angeles (UCLA) served as the Evaluation and Technical Assistance Center (ETAC) for this initiative. The ETAC coordinated the multi-site evaluation, provided programmatic technical assistance to the demonstration sites, and led the publication and dissemination of findings, best practices, and lessons learned. 

Publications

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