Use of Social Media and Mobile Technology as Essential Tools for EHE

Technical Assistance Provider Innovation Network (TAP-In)

Implementing strategies to engage hard-to-reach youth and young adults often involves the innovative use of social media and related technologies.

This online TA event highlights the products and best practices from HRSA’s Social Media/Mobile Technology Initiative that focused on under served and under-insured young people with HIV who were not virally suppressed. It provides an in-depth look at 3 of the 10 funded projects, sharing knowledge of challenges to using Social Media and successful approaches.

The webinar also describes how you can get training and technical assistance if you are considering implementing social media and mobile technologies to improve HIV care outcomes in your jurisdiction. This online TA event is the latest in a series for Ending the HIV Epidemic jurisdictions, convened by TAP-in, the HRSA-funded Technical Assistance Provider supporting the EHE jurisdictions.

Webinar Sections

Select a time code for a specific, or access the webinar on YouTube and see the Description to jump to these sections of the video.

  • Learning Objectives, Agenda (3:33)
    Purpose of the webinar and objectives
  • Case Study: Friends HIV Clinic (4:53)
  • Introduction to the Panel  (7:04)
  • Overview of SPNS Social Media/Mobile Technology Initiative (9:01)
    Background: disparities in viral suppression, overview: HRSA/SPNS initiative: 2015-2020, the ten demonstration sites, social media/mobile technology interventions.
  • Overview of SMMT Initiative Sites Functions, Platforms, Participants (12:40)
    SMMT intervention functions, demonstration site SMMT technology platforms, demographic profile of participants, goal: improvement in HIV health outcomes, and key takeaways.
  • Overview of Positive Peers (21:55)
    Overview of positive peer and tales of triumph: Cederick’s story.
  • Positive Peers Provides: Published Outcomes (31:54)
    Theoretical model: affordance theory, positive peers impacts viral suppression, positive peers and stigma, and key health partner benefits.
  • Overview of YGetIt? (38:49)
    Digital health initiative, YGetIt? Overview, Tested: Educational Model.
  • Overview of weCare (50:32)
    Background, HIV care outcomes in North Carolina, social cognitive and empowerment theories, study design, implementation, results, and lessons learned.
  • EHE Jurisdictions and Social Media (1:04:49)
    EHE jurisdictions: social media and mobile technology (SMMT) strategies, what TAP-in can do for you, and learn to request TA and emerging needs.
  • Questions & Answers (1:09:48)

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