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Various cities have prepared Ending the HIV Epidemic (EHE) media campaigns in order to consolidate information about their work to enhance HIV prevention and care.News Article updated on 05/03/2023
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Program Letter: Role of RWHAP in Addressing STIs and Mpox
State AIDS Drug Assistance Programs (ADAPs), which provide medications for people with HIV who lack health coverage. play "a critical role in addressing STIs for people with HIV"News Article updated on 05/24/2023 -
Campaign Examples and Resources
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
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Metrics Directory
Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
Resource updated 09/19/2023
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Social Media Reach in Atlanta > AIDS Campaign
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Campaign Overview
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.Resource updated 09/19/2023
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Media Monitoring Tool
Through our work with EHE jurisdictions on monitoring and evaluation of social media/media (SMM) campaigns, TAP-in developed some initial guidance and tools that can serve as a starting point for EHE-funded jurisdictions in planning for and implementing how they are going to track and measure success, impact, and opportunities to improve their EHE SMM campaigns.
Resource updated 09/19/2023
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Social Media Evaluation
Guidance and best practices on the evaluation of social media/media (SMM) campaigns.Resource updated 09/19/2023
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Media Campaign Client Survey
Surveys for clients can be administered in clinic/agency settings to determine if the campaign influenced clients to seek care at the agency/clinic. The sample survey can be adopted to evaluate the reach and response to social and traditional media campaigns.
Resource updated 09/19/2023
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Long-Acting Injectables for HIV Antiretroviral Therapy
Guide for EHE jurisdictions on what they can do to enhance implementation of long-acting injectable antiretroviral therapy.Resource updated 04/12/2024
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STI Implementation Plan Released
HHS has released an implementation plan on specific actions for entities to take in preventing and treating sexually transmitted infections (STI).News Article updated on 06/13/2023 -
EHE Imagine Campaign in Action in Three Jurisdictions
Jurisdictions implement the Imagine: Ending HIV. It’s Possible. Campaign to inspire the HIV workforce.Blog updated 04/10/2023
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Health Centers on the Front Lines Podcast: Status Neutral
Review of concept of status neutral (access to HIV services regardless of HIV status).Resource updated 10/24/2023
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Micro Learning: How Health Centers are Adapting this New HIV Prevention Model
A status neutral approach can create a one door approach for HIV prevention and treatment, which can help normalize both.Resource updated 05/11/2023
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Health Centers on the Front Lines Podcast: Get to know! Long-Acting injectable PrEP and HIV treatment
In 2021, the U.S. public was introduced to a bi-monthly injectable form of PrEP, which stands for Pre-Exposure Prophylaxis.Resource updated 05/11/2023
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Micro Learning: Get to know! Long-Acting Injectable PrEP and HIV Treatment
Review of types of injectable long lasting HIV prevention and treatment medications and their similarities and differences.Resource updated 12/19/2023
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Health Centers on the Front Lines: Be the Change: Black Cisgender and Trans Women, HIV Treatment, & PrEP
Role of health centers in increasing PrEP access and use among women.Resource updated 10/18/2023
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Micro Learning: Black Cisgender and Trans Women, HIV Treatment, & PrEP
Learn how to improve messaging about HIV prevention and care to improve acceptance of services among all Black women.Resource updated 05/10/2023
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Addressing STIs: Ask. Test. Treat. Repeat.
Nine sites implemented four evidence-based interventions, collectively known as Addressing STIs: Ask.Test.Treat.Repeat. The four intervention components are audio computer-assisted self-interview sexual history taking, patient self-collection of urogenital and extragenital site chlamydia/gonorrhea nucleic acid amplification test specimens, sexual and gender minority welcoming indicators, and provider training, with the overall goal to routinize STI screening, testing, and treatment in primary care. The interventions increased routine STI screening and testing of bacterial STIs based on reported behavioral risk.Resource from the RWHAP Best Practices Compilation updated on 05/14/2024
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Coordinating, Communicating, and Collaborating - The 3 Cs for Cluster Detection & Response
How to create comprehensive Cluster Detection and Response (CDR) programs as part of Ending the HIV Epidemic activities.Resource updated 09/18/2023
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Ryan White Conference Database Expands
A searchable database is now available to access slides and videos from HRSA Ryan White Conferences stretching back to 2020.Blog updated 03/28/2024