Take Your Recruitment Efforts to the Next Level by Leveraging the Power of Community Influencers

Statewide survey outcomes were greatly improved through a collaboration between Arizona Department of Health Services and RipplePHX, an HIV outreach community-based organization (CBO). Combining Health Department resources with the power of community influencers allowed for a focused campaign to reach priority populations. This strategy can be reproduced for a variety of efforts. (Note, an embedded promotional video has been removed from the PDF file, but is available in the video).