Using Social Marketing to Increase Knowledge, Reduce Stigma, and Engage People with HIV in Care and Treatment

The Kaiser Family Foundation shares best practices and strategies from its Greater Than AIDS campaign for using digital and traditional media to reach populations most affected by HIV. Greater Than AIDS videos and information resources are available at no cost to Ryan White recipients and subrecipients.

Learning Objectives

1. Recognize how media can support efforts to engage people with HIV in care and treatment and educating about Ryan White / ADAP services.
2. Describe how digital and social media platforms, such as Facebook, YouTube, and dating apps can be used to reach priority audiences.
3. Identify opportunities to deconstruct barriers to care like discrimination in clinical settings, internalized stigma, and health literacy through personal stories.