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State AIDS Drug Assistance Programs (ADAPs), which provide medications for people with HIV who lack health coverage. play "a critical role in addressing STIs for people with HIV"News Article updated on 05/24/2023
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Campaign Examples and Resources
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
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Metrics Directory
Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
Resource updated 09/19/2023
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Social Media Reach in Atlanta > AIDS Campaign
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Campaign Overview
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.Resource updated 09/19/2023
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Media Monitoring Tool
Through our work with EHE jurisdictions on monitoring and evaluation of social media/media (SMM) campaigns, TAP-in developed some initial guidance and tools that can serve as a starting point for EHE-funded jurisdictions in planning for and implementing how they are going to track and measure success, impact, and opportunities to improve their EHE SMM campaigns.
Resource updated 09/19/2023
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Social Media Evaluation
Guidance and best practices on the evaluation of social media/media (SMM) campaigns.Resource updated 09/19/2023
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Media Campaign Client Survey
Surveys for clients can be administered in clinic/agency settings to determine if the campaign influenced clients to seek care at the agency/clinic. The sample survey can be adopted to evaluate the reach and response to social and traditional media campaigns.
Resource updated 09/19/2023
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STI Implementation Plan Released
HHS has released an implementation plan on specific actions for entities to take in preventing and treating sexually transmitted infections (STI).News Article updated on 06/13/2023 -
RWHAP Part B ADAP Emergency Relief Funds (HRSA-24-064)
This HRSA HIV/AIDS Bureau pre-application technical assistance webinar is for RWHAP Part B ADAP Emergency Relief Funds (HRSA-24-064).Resource updated 11/02/2023
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HRSA Celebrates the 33rd Anniversary of the Ryan White HIV/AIDS Program
On August 18, we celebrated the 33rd anniversary of the Health Resources and Services Administration’s (HRSA) Ryan White HIV/AIDS Program (RWHAP).News Article updated on 08/25/2023 -
Positive Peers Mobile App
The Positive Peers app motivates youth and young adults with HIV to stay engaged in HIV care through self-management tools and virtual support. Although specific outcomes vary by age group, individuals who used the app were more likely to attend their medical appointments, receive labs, and reach viral suppression.Resource from the RWHAP Best Practices Compilation updated on 11/14/2023
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Social Media Evaluation Toolkit
This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns. The information is meant to serve as a starting point for EHE jurisdictions to help you decide how best to measure the success of your SMM campaigns.
Below, we provide ready-to-use- tools, concrete examples of data metrics that you can expect to receive from your campaign as well as recommended best practices for how to use as well as supplement that data to evaluate your campaign’s success.
Resource updated 09/19/2023
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TransActivate: HIV Care Engagement for Transgender Latinas
Project to enhance the provision of HIV care for Latina transgender women in Los Angeles County.Resource updated 01/17/2024
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Best Practices Highlight: New York City Medical Home Model
A New York City HIV medical home model has documented significant improvements in care re-engagement and viral suppression.Blog updated 08/23/2023
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New EHE Fact Sheet: What's Been Accomplished
Activities carried out in recent years toward reaching 2025 goals of the nation's Ending the HIV Epidemic (EHE) Initiative are presented in Ending the HIV Epidemic in the U.S.: Accomplishments, a June 2023 fact sheet.News Article updated on 08/07/2023 -
National HIV/AIDS Strategy 2023 Interim Action Report Released
The White House released the National HIV/AIDS Strategy 2023 Interim Action Report (PDF, 222KB) on December 1.News Article updated on 12/05/2023 -
The Village Project
The Village Project is an intensive case management-based intervention that harnesses peer navigation and integrated behavioral health services to improve the health outcomes of young Black gay, bisexual, and men who have sex with men. The Village Project was associated with increased retention in care and viral suppression.Resource from the RWHAP Best Practices Compilation updated on 02/28/2024
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Funding Opportunity: RWHAP Implementation for HIV Clinical Quality Improvement (HRSA-24-072)
This HRSA HIV/AIDS Bureau pre-application webinar was for the Notice of Funding Opportunity, Ryan White HIV/AIDS Program (RWHAP) Implementation for HIV Clinical Quality Improvement (HRSA-24-072).Resource updated 01/29/2024
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The Alexis Project
The Alexis Project used social network recruiting and engagement, peer navigation, and contingency management to reach and engage transgender women of color with HIV who were not engaged in HIV care. Participation in the 18-month intervention improved linkage to care and viral suppression.Resource from the RWHAP Best Practices Compilation updated on 02/28/2024
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EHE Expenditures Report Manual
Instructions on how all EHE recipients can access, complete, and submit the EHE Expenditures Report.Resource updated 02/26/2024