Imagine: Ending HIV. It’s Possible.

Imagine Campaign banner

Project Goals and Resources

Imagine: Ending HIV. It’s Possible. is TAP-in's national campaign to inspire the HIV workforce to end the HIV epidemic by reducing the number of new HIV infections by 90% by 2030.

The #ImagineEndingHIV campaign aims to improve staff’s leadership capacity and to support local health department leaders, teams, and partners from the 47 Ryan White HIV/AIDS Program jurisdictions to implement innovative interventions along the HIV care continuum.

Among the many campaign resources are: videos and fact sheets highlighting successful HIV intervention strategies, shareable social media content, blogs, articles, and webinars.

About the Campaign (Brief Overview)

Campaign Launch Webinar

Download Webinar Slides (PDF)

“This campaign is giving us an opportunity to hit reset on a very important conversation. It forces us with the name imagine, to dream of bigger possibilities. Let's revisit the dream…about what it would be and feel like to end this epidemic.” Javontae Williams, Senior Coordinator, Philadelphia Department of Public Health, AIDS Activities Coordinating Office

Campaign Toolkit

Download Ending the HIV Epidemic (EHE) Imagine Campaign Talking Points, shareable social media and dissemination content, to spur new ideas, generate excitement, support your EHE efforts, launch a localized EHE campaign, and recruit new staff.

Download Letter from Dr. Cheever

Use these Imagine Campaign key messages in presentations you give to colleagues, stakeholders, and community partners. These talking points also explain the role of the TAP-in project in launching and supporting the campaign and associated EHE efforts.

Include these key messages about the Ending the HIV Epidemic in the U.S. (EHE) initiative in presentations you give to colleagues, stakeholders, and community partners. These talking points also explain the role of data in informing EHE activities.

 

The Top 5 Tips on How to Get Started with the Imagine Campaign (and these tools, which are referenced in the document) will help you, along with other jurisdictions, build excitement and maintain momentum to achieve the EHE goals. 

Review these fact sheets for ideas about using data strategically and taking initial steps to meet the EHE goal.

Use these videos to refine your EHE work, spur new ideas, and share with community partners.

Lisa Muttiah: Rapid ART in the Emergency Department Success Story

Javontae Williams: Radical Customer Service Success Story

Dr. Rebecca Cohen: Rapid and Ready Model Success Story

The success of this campaign depends upon partners who will help spread the message that ending HIV is possible. Please use the following content to help guide your social media activity for the Imagine: Ending HIV. It's Possible campaign. You can mix and match our ready-made graphics and GIFs with any of the suggested copy we've provided, but you should also feel free to share your own stories, photos, and experiences from your organization or clinics. We encourage you to also use these graphics to help with your own localized Imagine campaigns. Please use the hashtag #ImagineEndingHIV so we can see that you've participated and, together, help spread the word!

Graphics - English Text

All images are 1080x1080 pixels for use on Facebook, Instagram and LinkedIn. Click on an image and it will open in a new tab in your browser at full size. Right-click and select “save image as…” and save the graphic in your desired location.

Graphics: Spanish Text

Messages

  • Imagine: Ending HIV. It's Possible. Learn how in this new campaign from @CAIGlobal TAP-in project supported by @HRSAgov https://targethiv.org/imagine #ImagineEndingHIV
  • Learn how some jurisdictions are working at the state and local levels to make that the EHE a reality in the wake of COVID-19 @CAIGlobal @HRSAgov https://targethiv.org/imagine #ImagineEndingHIV
  • "We have the science, the tools, the resources, AND the people to make Ending the HIV Epidemic a reality," says Dr. Laura Cheever, associate administrator for @HRSAgov HIV/AIDS Bureau. Learn how this newly launched campaign from @CAIGlobal is helping: https://targethiv.org/imagine #ImagineEndingHIV
  • Check out @TargetHIV campaign page from @CAIGlobal "Imagine: Ending HIV. It's Possible." Use these EHE resources in your jurisdictions today. https://targethiv.org/imagine #ImagineEndingHIV
  • TAP-in strengthens the capacity of 47 EHE jurisdictions to improve approaches for ending the HIV epidemic through peer-to-peer consultation, national webinars to promote learning across jurisdictions, learning collaboratives, and individual coaching. Has your jurisdiction taken advantage of @CAIGlobal TAP-in's services and campaign materials? Access them today at: https://targethiv.org/imagine #ImagineEndingHIV
  • Why a new campaign? “The COVID-19 pandemic has disproportionately affected many of the same communities as HIV and many of those in the EHE workforce have been pulled into emergency COVID-19 response efforts,” said TAP-in's Director Sharon Novey. Use the Imagine: Ending HIV. It's Possible campaign resources in your jurisdiction today! #ImagineEndingHIV
  • The federal response to HIV targets communities hardest hit -- including 39 counties and 8 states. @CAIGlobal TAP-in project provides tailored TA to help these jurisdictions reach next-level outcomes as they work to end HIV. Grab free materials and resources for your organization, by visiting the campaign site, targethiv.org/imagine #ImagineEndingHIV
  • Radical customer service is a new health field practice that centers services around the patient's specific needs. Learn more about it and what it means for your health care setting from our campaign resources: https://targethiv.org/imagine #ImagineEndingHIV
  • Process mapping is used in the early stages of planning for a system change to reveal gaps, opportunities, and potential innovations. Learn how New Orleans used process mapping to improve transitions from jail to community: https://targethiv.org/imagine #ImagineEndingHIV
  • HRSA's Technical Assistance Provider Innovation Network (TAP-in) supports Ending the HIV Epidemic jurisdictions by helping them obtain the best data sources for identifying people for whom the HIV health field has not worked. Learn about this and the many other ways TAP-in fills the knowledge gap: https://targethiv.org/imagine #ImagineEndingHIV
  • When trying to manage public health issues, small wins lead to big impact. Find out how this applies to HIV: https://targethiv.org/imagine [email protected] @HRSAgov #ImagineEndingHIV
  • How can you be a better leader in the coordinated effort to end the HIV epidemic? Get some expert tips: https://targethiv.org/imagine @CAIGlobal @HRSAgov
  • The #ImagineEndingHIV campaign offers videos on successful HIV intervention strategies, social media content, fact sheets, and more. Use the resources to help your jurisdiction make its mark! https://targethiv.org/imagine @CAIGlobal @HRSAgov #ImagineEndingHIV
  • Is your organization using data strategically? Check out the new resources from the Imagine: Ending HIV. It's Possible. campaign and find out! https://targethiv.org/imagine @CAIGlobal @HRSAgov #ImagineEndingHIV
  • Is your leadership the best it can be? Visit our Imagine: Ending HIV. It's Possible. leadership checklist and put the best practices into use today! https://targethiv.org/imagine @CAIGlobal @HRSAgov

The success of this campaign depends upon partners who will help spread the message that ending HIV is possible. Please use the following content to help guide your social media activity for the Imagine: Ending HIV. It's Possible campaign. You can mix and match our ready-made graphics and GIFs with any of the suggested copy we've provided, but you should also feel free to share your own stories, photos, and experiences from your organization or clinics. We encourage you to also use these graphics to help with your own localized Imagine campaigns. Please use the hashtag #ImagineEndingHIV so we can see that you've participated and, together, help spread the word!

Graphics

All images are 1600x900 pixels for use on Twitter. Click on an image and it will open in a new tab in your browser at full size. Right-click and select “save image as” and save the graphic in your desired location.

Messages

  • Imagine: Ending HIV. It's Possible. Learn how in this new campaign from @CAIGlobal TAP-in project supported by @HRSAgov https://targethiv.org/imagine #ImagineEndingHIV
  • Learn how some jurisdictions are working at the state and local levels to make that the EHE a reality in the wake of COVID-19 @CAIGlobal @HRSAgov https://targethiv.org/imagine #HIV #ImagineEndingHIV
  • We have the science, the tools, the resources, AND the people to make Ending the HIV Epidemic a reality, says Dr. Laura Cheever, associate administrator for @HRSAgov HIV/AIDS Bureau. This newly launched campaign from @CAIGlobal is helping: https://targethiv.org/imagine #HIV #ImagineEndingHIV
  • Check out @ryanwhitecare TargetHIV campaign page from @CAIGlobal "Imagine: Ending HIV. It's Possible." Use these EHE resources in your jurisdictions today. https://targethiv.org/imagine #HIV @HRSAgov #ImagineEndingHIV
  • @CAIGlobal and @HRSAGov are helping strengthen EHE jurisdictions to end #HIV Are you taking advantage of these services & the newly launched campaign? Learn more at: https://targethiv.org/imagine #ImagineEndingHIV
  • @CAIGlobal has launched a new EHE campaign with input from jurisdiction leaders focused on attainable EHE goals. Together, we can end HIV: https://targethiv.org/imagine @HRSAgov #HIV #ImagineEndingHIV
  • The federal response to #HIV targets the hardest hit communities. TAP-in provides tailored TA to help jurisdictions reach next-level outcomes as they work to end the HIV epidemic. Access free EHE-focused resources: targethiv.org/imagine @CAIGlobal @HRSAgov #ImagineEndingHIV
  • Radical customer service is a new health field practice that centers services around the patient's specific needs. Learn more about it and what it means for your health care setting: https://targethiv.org/imagine @CAIGlobal @HRSAgov
  • Process mapping is used in the early stages of planning for a system change to reveal gaps, opportunities, and potential innovations. Learn how New Orleans used process mapping to improve transitions from jail to community: https://targethiv.org/imagine @CAIGlobal @HRSAgov
  • @HRSAGov's Technical Assistance Provider Innovation Network (TAP-in) is filling in the knowledge gap by helping EHE jurisdictions find the best data sources to identify people not yet successfully maintained in care. Learn how: https://targethiv.org/imagine @CAIGlobal #ImagineEndingHIV
  • When trying to manage public health issues, small wins lead to big impact. Find out how this applies to HIV: https://targethiv.org/imagine @CAIGlobal @HRSAgov
  • How can you be a better leader in the coordinated effort to end the HIV epidemic? Get some expert tips from the Imagine: Ending HIV campaign: https://targethiv.org/imagine @CAIGlobal @HRSAgov #HIV #ImagineEndingHIV
  • The #ImagineEndingHIV campaign offers videos on successful HIV intervention strategies, social media content, fact sheets, and more. Use the resources to help your jurisdiction make its mark! https://targethiv.org/imagine @CAIGlobal @HRSAgov #ImagineEndingHIV
  • Is your organization using data strategically? Check out the new fact sheet from the Imagine: Ending HIV. It's Possible. campaign and find out! https://targethiv.org/imagine @CAIGlobal @HRSAgov #ImagineEndingHIV
  • Is your leadership the best it can be? Visit our Imagine: Ending HIV. It's Possible. leadership checklist and put the best practices into use today! https://targethiv.org/imagine @CAIGlobal @HRSAgov #ImagineEndingHIV

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The web banners are graphics that can be added to the top of a web page or used in email newsletters and other digital communications. Click on an image and it will open in a new tab in your browser at full size. Right-click and select “save image as” and save the graphic in your desired location.

 

 

Imagine Ending HIV. It's Possible.

Add this web badge to your organization’s website to show your organization is committed to ending the epidemic and is a proud supporter of the Imagine campaign. Copy/paste this code in your HTML editor.

Add the Imagine: Ending HIV/ It’s Possible. Campaign logo to any communication and dissemination materials that you develop to promote that ending HIV is attainable. Click on the logo and it will open in a new tab in your browser at full size. Right-click and select “save image as…” and save the graphic in your desired location.

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Use this Imagine Campaign virtual background for internal and external meetings. It can serve as a powerful conversation starter and positions your jurisdiction as an EHE leader. Refer to your virtual meeting platform for instructions on how to change your background.

Add this graphic to your email signature to demonstrate your commitment to reaching EHE goals.Click on an image and it will open in a new tab in your browser at full size. Right-click and select “save image as…” and save the graphic in your desired location.
  • If using Outlook, Sign in to Outlook.com and select Settings. > View all Outlook settings at the top of the page.
  • Select Mail > Compose and reply.
  • Under Email signature, type your signature and use the available formatting options to change its appearance.
  • Select Save when done.

These are external resources independent of the TAP-in project.

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