Marketing Strategies for Sustainable Client Recruitment and HIV Services

Primary Care Development Corporation (PCDC)

Marketing skills support the long-term success and viability of ASO/CBOs. Experts in HIV service delivery, health promotion, and infrastructure development shared lessons learned, outreach strategies, and ways to improve recruitment and retention of clients.

Watch clips from this webinar (download the Powerpoint slides), see Best Practices for Marketing HIV Services and Recruitment Best Practices to gain skills and knowledge of multi-faceted marketing perspectives to support your organizational sustainability.

Understand the connection between effective marketing and organizational sustainability.

Discover non-traditional high impact outreach methods and what works and what doesn’t when it comes to traditional outreach marketing.

Understand the connection between effective marketing and organizational sustainability. See also: Best Practices for Marketing HIV Services.

Learn best practices for recruiting clients and a six-step recruitment strategy developed by behavioral scientists to focus on potential clients who most need services. See also: Recruitment Best Practices

The webinar was led by Kristin Potterbusch, MPH, Program Director, National TA & Training Center for Ryan White Sustainable Strategies (RWHAP) and featured the following experts: Oscar Marquez, Senior Project Manager, High Impact Prevention (HIP) in Health Care, PCDC; Jack Marsh, Outreach Specialist, Association for the Advancement of Mexican Americans; and Rachel Goodell, Health & Wellness Marketing Content Writer, Smith & Associates.

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