Marketing Strategies for Sustainable Client Recruitment and HIV Services

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Marketing skills support the long-term success and viability of ASO/CBOs. Experts in HIV service delivery, health promotion, and infrastructure development shared lessons learned, outreach strategies, and ways to improve recruitment and retention of clients.

See also Best Practices for Marketing HIV Services and Recruitment Best Practices on gaining skills and knowledge of multi-faceted marketing perspectives to support your organizational sustainability.

Setting the Stage: Marketing and Sustainability (11:29)

Understand the connection between effective marketing and organizational sustainability.

Outreach Marketing (16:49)

Discover non-traditional high impact outreach methods and what works and what doesn’t when it comes to traditional outreach marketing.

Marketing Best Practices (15:32)

Understand the connection between effective marketing and organizational sustainability. See also: Best Practices for Marketing HIV Services.

Recruitment Strategy (14:;32)

Learn best practices for recruiting clients and a six-step recruitment strategy developed by behavioral scientists to focus on potential clients who most need services. See also: Recruitment Best Practices

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Sustainable Strategies for ASOs and CBOs

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