The Power of HIV Treatment and Prevention Content across Multiple Platforms in Promoting Community Engagement

Presentation Event
2020 National Ryan White Conference on HIV Care & Treatment
Organization
STAR Health Center
Presenter(s)
Jameela Yusuff, Jose Iorio, Magna Robinson, Hector Ojeda-Martinez
Description

The STAR Program, a Ryan White Part C program, initiated a 30-minute, weekly televised TV health magazine that engages the community across multiple social media and television platforms with a focus on health particularly HIV treatment and Prevention, reaching young adults. (https://bit.ly/2EqYQIk).

Learning Objectives

  1. Learn how to incorporate TV and social media to reach the community.
  2. Develop social media programming.
  3. Identify social media techniques to better engage your target group.

Event Details

Event:
2020 National Ryan White Conference on HIV Care & Treatment
Track:
Population-Based Approaches for Improving Access, Engagement/Reengagement, and Health Outcomes
Abstract:
16069

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