Digital Marketing Strategies to End the HIV Epidemic
Resource updated 12/20/2023
Resource updated 12/20/2023
This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns. The information is meant to serve as a starting point for EHE jurisdictions to help you decide how best to measure the success of your SMM campaigns.
Below, we provide ready-to-use- tools, concrete examples of data metrics that you can expect to receive from your campaign as well as recommended best practices for how to use as well as supplement that data to evaluate your campaign’s success.
Resource updated 09/19/2023
Resource updated 04/23/2024
Provider training on the delivery of HIV health care services for black men who have sex with men to enhance engagement/retention in care.
Resource updated 03/13/2024