Status Neutral Approaches NYC, Texas, and Detroit
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This introductory video outlines the Ryan White HIV/AIDS Program (RWHAP) Services Report (RSR), HRSA HAB's primary reporting requirement to receive client-level data from funded agencies. All RWHAP-funded recipients (also known as grantees) and service providers must submit an RSR each year via the Electronic Handbooks (EHBs).
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These campaign examples showcase different media campaigns.
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Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
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The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.
Resource updated 09/19/2023