Building Partnerships for Data Sharing to Support EHE Plans
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This resource explains the history and goals of the Minority AIDS Initiative (MAI),describes allowable uses of MAI funds, offers sound practices for planning councils allocating MAI funds, identifies challenges, and gives examples of how planning councils have used MAI funds to support responsive, tailored services,
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Join us to CHATT about key stakeholder engagement in your Planning Council/Planning Body (PC/PB)!
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These campaign examples showcase different media campaigns.
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Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
Resource updated 09/19/2023
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.
Resource updated 09/19/2023