Ryan White and World AIDS Day 2023
Blog updated 03/28/2024
Blog updated 03/28/2024
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
Resource updated 09/19/2023
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.
Resource updated 09/19/2023
Through our work with EHE jurisdictions on monitoring and evaluation of social media/media (SMM) campaigns, TAP-in developed some initial guidance and tools that can serve as a starting point for EHE-funded jurisdictions in planning for and implementing how they are going to track and measure success, impact, and opportunities to improve their EHE SMM campaigns.
Resource updated 09/19/2023
Resource updated 09/19/2023
Surveys for clients can be administered in clinic/agency settings to determine if the campaign influenced clients to seek care at the agency/clinic. The sample survey can be adopted to evaluate the reach and response to social and traditional media campaigns.
Resource updated 09/19/2023
This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns. The information is meant to serve as a starting point for EHE jurisdictions to help you decide how best to measure the success of your SMM campaigns.
Below, we provide ready-to-use- tools, concrete examples of data metrics that you can expect to receive from your campaign as well as recommended best practices for how to use as well as supplement that data to evaluate your campaign’s success.
Resource updated 09/19/2023
Resource updated 02/26/2024
Resource updated 02/26/2024
Resource updated 03/15/2023
Blog updated 04/10/2023
Resource updated 03/15/2023
A culturally sensitive, participant-driven, Spanish-language group for Latina women with HIV promoted engagement in HIV services. Many participants had never previously engaged in support services. The increased participation resulted in multiple positive outcomes, including HIV viral load suppression, reduced stigma and isolation, engagement in mental health services, and increased community advocacy.
Resource (Conference Presentation) updated 09/14/2023
With integrative, patient-centered care, the organization’s interdisciplinary team approach to caring for patients with HIV has achieved a retention rate of 95% and the viral load suppression of patients with HIV to 95%.
Resource (Conference Presentation) updated 09/14/2023
Blog updated 06/10/2021