Campaign Examples and Resources
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
Resource updated 09/19/2023
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.
Resource updated 09/19/2023
Through our work with EHE jurisdictions on monitoring and evaluation of social media/media (SMM) campaigns, TAP-in developed some initial guidance and tools that can serve as a starting point for EHE-funded jurisdictions in planning for and implementing how they are going to track and measure success, impact, and opportunities to improve their EHE SMM campaigns.
Resource updated 09/19/2023
Resource updated 09/19/2023
Surveys for clients can be administered in clinic/agency settings to determine if the campaign influenced clients to seek care at the agency/clinic. The sample survey can be adopted to evaluate the reach and response to social and traditional media campaigns.
Resource updated 09/19/2023
This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns. The information is meant to serve as a starting point for EHE jurisdictions to help you decide how best to measure the success of your SMM campaigns.
Below, we provide ready-to-use- tools, concrete examples of data metrics that you can expect to receive from your campaign as well as recommended best practices for how to use as well as supplement that data to evaluate your campaign’s success.
Resource updated 09/19/2023
Resource updated 02/26/2024
Resource updated 02/26/2024
Resource updated 03/15/2023
Resource from the RWHAP Best Practices Compilation updated on 11/22/2023
Blog updated 04/10/2023
Resource updated 03/15/2023
Resource updated 09/20/2021
This workshop will share youth-tailored innovative approaches, such as integrated mental health and clinical nutrition services for peer support, facilitated transportation conducted by case managers via a rideshare program for youth clients, and a grading system to assess individual readiness and help guide transition to adult care.
Resource (Conference Presentation) updated 09/14/2023
Implementation of innovations for End the HIV Epidemic (EHE) efforts requires innovative research/community collaborations. This session presents LA County’s efforts to prepare for long-acting injectable treatment, Miami’s pilot of telemedicine for test-and-treat at a syringe services program, and Philadelphia’s partnership to evaluate a U=U campaign.
Resource (Conference Presentation) updated 09/14/2023
Blog updated 06/10/2021
Discussion of how RWHAP recipients can leverage or align local Getting To Zero (GTZ) or Ending The Epidemic (ETE) initiatives to accomplish integrated planning objectives.
Resource updated 03/15/2023