Imagine: Ending HIV. It’s Possible.
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Housing First is an effective, cost-efficient, evidence-based best practice that demonstrates improved health outcomes and care utilization for people experiencing homelessness, including people with HIV (PWH). Ending the HIV Epidemic in the U.S. (EHE) initiative is a unique opportunity for HRSA-funded Jurisdictions to support the uptake and implementation of the Housing First model in their communities to prevent new HIV diagnoses and engage people with HIV who are outside the current system of care.
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These campaign examples showcase different media campaigns.
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Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
Resource updated 09/19/2023
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.
Resource updated 09/19/2023