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HRSA HAB is pleased to release the HRSA HIV/AIDS Bureau Ending the HIV Epidemic in the U.S. (EHE) Initiative Qualitative Summary of Progress: March 2021-February 2022.News Article updated on 10/19/2023
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HRSA’s HIV Awareness Project at Atlanta Black Pride Weekend
The HRSA HIV/AIDS Bureau HIV awareness initiative called the CHANGE Initiative exhibited at Atlanta Black Pride 2023.Blog updated 11/08/2023
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Journey Mapping (Encore Presentation)
Purpose
This webinar aims to reintroduce participants to an accessible and captivating method for gathering qualitative patient experience data—patient journey mapping. Attendees will gain insights into the process of constructing patient journey maps collaboratively within their communities.
Learning Objectives
By the end of the webinar, participants will be able to:
Event updated 10/23/2023
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Aplicación de Estrategias de Conocimiento en Salud para Fomentar la Participación de Personas con VIH en Cuidados y Planificación Comunitaria
Propósito
El propósito de este webinar es explorar la efectiva utilización de estrategias de conocimiento en salud para promover y aumentar la participación de personas con VIH en actividades de atención médica y planificación comunitaria. Los participantes obtendrán conocimientos prácticos sobre cómo aprovechar el conocimiento en salud para fomentar una participación activa.
Objetivos de Aprendizaje
Al final del webinar, los participantes serán capaces de:
Event updated 10/23/2023
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Digital Marketing Strategies to End the HIV Epidemic
This webinar discusses the importance of digital marketing to help advance programmatic goals for ending the HIV epidemic.Resource updated 12/20/2023
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Ryan White and World AIDS Day 2023
December 1 is World AIDS Day. The 2023 theme is World AIDS Day 35: Remember and Commit.Blog updated 03/28/2024
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Campaign Examples and Resources
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
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Metrics Directory
Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
Resource updated 09/19/2023
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Social Media Reach in Atlanta > AIDS Campaign
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Campaign Overview
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.Resource updated 09/19/2023
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Media Monitoring Tool
Through our work with EHE jurisdictions on monitoring and evaluation of social media/media (SMM) campaigns, TAP-in developed some initial guidance and tools that can serve as a starting point for EHE-funded jurisdictions in planning for and implementing how they are going to track and measure success, impact, and opportunities to improve their EHE SMM campaigns.
Resource updated 09/19/2023
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Social Media Evaluation
Guidance and best practices on the evaluation of social media/media (SMM) campaigns.Resource updated 09/19/2023
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Media Campaign Client Survey
Surveys for clients can be administered in clinic/agency settings to determine if the campaign influenced clients to seek care at the agency/clinic. The sample survey can be adopted to evaluate the reach and response to social and traditional media campaigns.
Resource updated 09/19/2023
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Subscribe to Rapid Start Updates
Sign up for updates about the Rapid Start project.Organization updated 12/08/2023
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STI Implementation Plan Released
HHS has released an implementation plan on specific actions for entities to take in preventing and treating sexually transmitted infections (STI).News Article updated on 06/13/2023 -
Why Wait? Start Now! What Jurisdictions Can Do to Support Adoption of Rapid Start
Insights from rapid start sites, determined from an environmental scan, virtual field visits, and jurisdictions participating in the learning community.Resource updated 12/11/2023
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Social Media Evaluation Toolkit
This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns. The information is meant to serve as a starting point for EHE jurisdictions to help you decide how best to measure the success of your SMM campaigns.
Below, we provide ready-to-use- tools, concrete examples of data metrics that you can expect to receive from your campaign as well as recommended best practices for how to use as well as supplement that data to evaluate your campaign’s success.
Resource updated 09/19/2023
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Rapid Start Perspectives
Observations on Rapid Start benefits and challenges from 20 community members, shared at USCHA 2022.Resource updated 03/12/2024
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National HIV/AIDS Strategy 2023 Interim Action Report Released
The White House released the National HIV/AIDS Strategy 2023 Interim Action Report (PDF, 222KB) on December 1.News Article updated on 12/05/2023 -
Systems, Partnerships, and Financing Strategies to Build and Expand Rapid Start
Review of financing strategies for RWHAP EHE recipients should consider as they develop Rapid Start programs and the systems level partnerships required to make programs successful.Resource updated 12/15/2023
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Huntridge Rapid Start Initiative
The Huntridge Family Clinic launched the Rapid Start Initiative to provide same-day ART treatment and comprehensive case management to clients with a new diagnosis of HIV. Over 90% of clients received ART on the same day as diagnosis, and 78% of clients were retained in care within the first year of starting treatment.Resource from the RWHAP Best Practices Compilation updated on 01/08/2024