Social Media Evaluation
Resource updated 09/19/2023
Resource updated 09/19/2023
Surveys for clients can be administered in clinic/agency settings to determine if the campaign influenced clients to seek care at the agency/clinic. The sample survey can be adopted to evaluate the reach and response to social and traditional media campaigns.
Resource updated 09/19/2023
Resource updated 04/12/2024
Resource updated 12/20/2023
Resource updated 12/15/2023
Resource from the RWHAP Best Practices Compilation updated on 01/08/2024
Resource from the RWHAP Best Practices Compilation updated on 01/12/2024
Resource from the RWHAP Best Practices Compilation updated on 02/28/2024
Resource updated 04/12/2024
Resource updated 02/26/2024
Resource updated 06/27/2024
Resource from the RWHAP Best Practices Compilation updated on 06/18/2024
Resource updated 12/11/2023
This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns. The information is meant to serve as a starting point for EHE jurisdictions to help you decide how best to measure the success of your SMM campaigns.
Below, we provide ready-to-use- tools, concrete examples of data metrics that you can expect to receive from your campaign as well as recommended best practices for how to use as well as supplement that data to evaluate your campaign’s success.
Resource updated 09/19/2023
Resource updated 04/02/2024
Resource updated 03/12/2024
Resource updated 01/17/2024
U.S. federal agency that leads public health efforts to advance the behavioral health of the nation.
Resource updated 07/16/2024
Federal agency within HHS responsible for promotion of health and well-being of Americans.
Resource updated 07/17/2024
Tools to help health care providers adapt SPNS models within their existing operations in order to better engage hard-to-reach people with HIV into care.
Resource updated 05/15/2024