Campaign Examples and Resources
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
Resource updated 09/19/2023
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.
Resource updated 09/19/2023
Through our work with EHE jurisdictions on monitoring and evaluation of social media/media (SMM) campaigns, TAP-in developed some initial guidance and tools that can serve as a starting point for EHE-funded jurisdictions in planning for and implementing how they are going to track and measure success, impact, and opportunities to improve their EHE SMM campaigns.
Resource updated 09/19/2023
Resource updated 09/19/2023
Surveys for clients can be administered in clinic/agency settings to determine if the campaign influenced clients to seek care at the agency/clinic. The sample survey can be adopted to evaluate the reach and response to social and traditional media campaigns.
Resource updated 09/19/2023
Resource updated 04/12/2024
Resource updated 12/20/2023
Resource updated 04/12/2024
Resource updated 12/11/2023
This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns. The information is meant to serve as a starting point for EHE jurisdictions to help you decide how best to measure the success of your SMM campaigns.
Below, we provide ready-to-use- tools, concrete examples of data metrics that you can expect to receive from your campaign as well as recommended best practices for how to use as well as supplement that data to evaluate your campaign’s success.
Resource updated 09/19/2023
Resource updated 06/11/2024
Insights from Ryan White HIV/AIDS Program agencies implementing clinical quality management.
Blog updated 01/07/2021
Ideas for overcoming barriers to developing sound clinical quality management programs (e.g., unfamiliarity with quality improvement concepts, lack of staff).
Resource updated 09/19/2023
Guide to help RWHAP agencies in a particular region/state collaborate on quality management efforts via a learning collaborative.
Resource updated 09/19/2023
Curriculum with interactive exercises to train HIV providers to support patients as they advocate for their clinical care, enabling them to play a pivotal role in their care.
Resource updated 03/12/2024
Tool to help RWHAP recipients develop robust partnerships with recipients and their subcontractors in order to meet funding requirements for clinical quality management.
Resource updated 09/19/2023
Resource updated 04/23/2024
Facilitator guide to train consumers to understand performance data and empower them to partner with their health care providers. Disponible en español: Cómo asegurarse de que su atención médica relacionada al VIH sea la mejor posible.
Resource updated 03/12/2024