Social Media Evaluation
Resource updated 09/19/2023
Resource updated 09/19/2023
Resource updated 11/13/2023
Resource from the RWHAP Best Practices Compilation updated on 01/07/2024
This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns. The information is meant to serve as a starting point for EHE jurisdictions to help you decide how best to measure the success of your SMM campaigns.
Below, we provide ready-to-use- tools, concrete examples of data metrics that you can expect to receive from your campaign as well as recommended best practices for how to use as well as supplement that data to evaluate your campaign’s success.
Resource updated 09/19/2023
Exploration of the use of social media as a tool for quality improvement, to help patients remain in care, and connect with consumers.
Resource updated 08/17/2023
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.
Resource updated 09/19/2023
Social media tools developed by demonstration sites (e.g., text messaging, apps).
Resource updated 03/28/2024
Resource updated 03/15/2023
Social media strategies for community engagement in rural areas in the planning, development, and implementation of HIV care and treatment services.
Resource (Conference Presentation) updated 09/14/2023
Review of a process to develop community-informed social media initiatives promoting RWHAP services, engagement in care, and U=U, scalable to any (or no) budget.
Resource (Conference Presentation) updated 09/14/2023
Launch of a website and social media campaign to create public health awareness around EHE and to destigmatize people with HIV.
Resource (Conference Presentation) updated 09/14/2023
As part of the SPNS Social Media Initiative (SMI), three Ryan White recipients describe their experiences with text messaging, both automated and real-time, to increase engagement in care and the number of medical appointments kept, and improve viral suppression rates with an emphasis on engaging young men who have sex with men and trans women of color.
Resource (Conference Presentation) updated 09/14/2023
Resource (Conference Presentation) updated 09/14/2023
Toolkit of materials to help promote Get Covered.
Resource updated 09/19/2023
Blog updated 04/10/2023
Blog updated 08/16/2023
One of the primary objectives of AIDS 2018 is to explore evidence-informed HIV interventions designed for key populations.
Blog updated 09/25/2023
Blog updated 01/07/2021
Learn about Ryan White HIV care innovations targeted to gay/bisexual men, who comprise nearly half of the program's clients.
Blog updated 03/29/2024
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023