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On May 11, HRSA’s HIV/AIDS Bureau released a program letter encouraging RWHAP ADAP recipients to include medications for SUDs, including buprenorphine for OUD, and naloxone for opioid overdose prevention, on ADAP formularies.News Article updated on 05/15/2023
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Campaign Examples and Resources
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
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Metrics Directory
Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
Resource updated 09/19/2023
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Social Media Reach in Atlanta > AIDS Campaign
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Campaign Overview
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.Resource updated 09/19/2023
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Media Monitoring Tool
Through our work with EHE jurisdictions on monitoring and evaluation of social media/media (SMM) campaigns, TAP-in developed some initial guidance and tools that can serve as a starting point for EHE-funded jurisdictions in planning for and implementing how they are going to track and measure success, impact, and opportunities to improve their EHE SMM campaigns.
Resource updated 09/19/2023
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Social Media Evaluation
Guidance and best practices on the evaluation of social media/media (SMM) campaigns.Resource updated 09/19/2023
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Media Campaign Client Survey
Surveys for clients can be administered in clinic/agency settings to determine if the campaign influenced clients to seek care at the agency/clinic. The sample survey can be adopted to evaluate the reach and response to social and traditional media campaigns.
Resource updated 09/19/2023
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Long-Acting Injectables for HIV Antiretroviral Therapy
Guide for EHE jurisdictions on what they can do to enhance implementation of long-acting injectable antiretroviral therapy.Resource updated 04/12/2024
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STI Implementation Plan Released
HHS has released an implementation plan on specific actions for entities to take in preventing and treating sexually transmitted infections (STI).News Article updated on 06/13/2023 -
HAB EHE Initiative Year 2 Qualitative Summary Report
HRSA HAB is pleased to release the HRSA HIV/AIDS Bureau Ending the HIV Epidemic in the U.S. (EHE) Initiative Qualitative Summary of Progress: March 2021-February 2022.News Article updated on 10/19/2023 -
Digital Marketing Strategies to End the HIV Epidemic
This webinar discusses the importance of digital marketing to help advance programmatic goals for ending the HIV epidemic.Resource updated 12/20/2023
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Recap: Success Stories in the 2023 RWHAP Biennial Report
Way back in September, the document often referred to as the biennial Ryan White report was released by HRSA's HIV/AIDS Bureau (HAB).News Article updated on 11/01/2023 -
Ryan White and World AIDS Day 2023
December 1 is World AIDS Day. The 2023 theme is World AIDS Day 35: Remember and Commit.Blog updated 03/28/2024
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Infographic on Ryan White HIV/AIDS Program, 2022 Data
The HRSA HIV/AIDS Bureau's Infographic summarizes data on clients served and health outcomes among people getting HIV-related medical care from the Ryan White HIV/AIDS ProgramNews Article updated on 01/17/2024 -
Tool for People with HIV: Medicare-Medicaid Dual Eligibility
You asked, we listened: New resource for people with HIV on Medicare-Medicaid dual eligibility now available.News Article updated on 01/22/2024 -
Why Wait? Start Now! What Jurisdictions Can Do to Support Adoption of Rapid Start
Insights from rapid start sites, determined from an environmental scan, virtual field visits, and jurisdictions participating in the learning community.Resource updated 12/11/2023
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HRSA Celebrates the 33rd Anniversary of the Ryan White HIV/AIDS Program
On August 18, we celebrated the 33rd anniversary of the Health Resources and Services Administration’s (HRSA) Ryan White HIV/AIDS Program (RWHAP).News Article updated on 08/25/2023 -
Social Media Evaluation Toolkit
This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns. The information is meant to serve as a starting point for EHE jurisdictions to help you decide how best to measure the success of your SMM campaigns.
Below, we provide ready-to-use- tools, concrete examples of data metrics that you can expect to receive from your campaign as well as recommended best practices for how to use as well as supplement that data to evaluate your campaign’s success.
Resource updated 09/19/2023
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Best Practices Highlight: New York City Medical Home Model
A New York City HIV medical home model has documented significant improvements in care re-engagement and viral suppression.Blog updated 08/23/2023
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A Selection of Community Engagement Tools
Access these National Academy of Medicine and RWHAP consumer engagement tools.News Article updated on 06/23/2023