Campaign Examples and Resources
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
These campaign examples showcase different media campaigns.
Resource updated 09/19/2023
Below are useful links to help determine the metrics of various platforms. Some are direct from the platform companies (e.g., Facebook) while others are examples from firms or consultants that provide overviews on their webpages.
These resources are intended to provide summaries and frameworks to inform discussions and requests with the advertising providers on evaluation metrics.
Please click on the available hyperlinks:
Resource updated 09/19/2023
The examples listed are from the Atlanta>AIDS Campaign, an EHE-funded, geographically targeted social media campaign to improve engagement in HIV care that used a variety of social media channels.
Goal: Encourage access and retention to care and treatment services for PWH by informing targeted
audiences of the availability of Ryan White HIV/AIDS Program (RWHAP) services.
Resource updated 09/19/2023
Through our work with EHE jurisdictions on monitoring and evaluation of social media/media (SMM) campaigns, TAP-in developed some initial guidance and tools that can serve as a starting point for EHE-funded jurisdictions in planning for and implementing how they are going to track and measure success, impact, and opportunities to improve their EHE SMM campaigns.
Resource updated 09/19/2023
Resource updated 09/19/2023
Surveys for clients can be administered in clinic/agency settings to determine if the campaign influenced clients to seek care at the agency/clinic. The sample survey can be adopted to evaluate the reach and response to social and traditional media campaigns.
Resource updated 09/19/2023
Resource updated 04/12/2024
Resource updated 12/20/2023
Resource updated 12/11/2023
This toolkit provides guidance and best practices on the evaluation of social media/media (SMM) campaigns. The information is meant to serve as a starting point for EHE jurisdictions to help you decide how best to measure the success of your SMM campaigns.
Below, we provide ready-to-use- tools, concrete examples of data metrics that you can expect to receive from your campaign as well as recommended best practices for how to use as well as supplement that data to evaluate your campaign’s success.
Resource updated 09/19/2023
Review of how agencies can market their services to health insurers. Covers the basics of marketing, how to develop a marketing plan, getting a first meeting with insurers, and how to make a compelling pitch.
Resource updated 03/05/2024
Tool for conducting a cost analysis (determining the unit/average cost of a service) for purposes of billing and securing reimbursement for services provided.
Resource updated 03/05/2024
Steps agencies can take to bill for services that enhance their financial sustainability.
Resource updated 10/05/2023
Tips for negotiating contracts with insurers.
Resource updated 02/04/2022
Provider training on the delivery of HIV health care services for black men who have sex with men to enhance engagement/retention in care.
Resource updated 03/13/2024
Actions agencies can undertake to expand or establish contracts with Medicaid or Marketplace Insurance Plans.
Resource updated 03/05/2024
Resource updated 04/23/2024
Tool for assessing your organization’s strengths and gaps in areas that (1) are important to insurers and (2) support maximizing revenue from contracting activities.
Resource updated 10/05/2023
Review of contracting opportunities (e.g., marketing when negotiating contracts) for Ryan White funded agencies that provide medical care and other services.
Resource updated 02/04/2022